Every now and then, I work with clients to create strategies to revamp their businesses or develop new narratives for their brands.
In doing so, I like to understand the business inside out. I analyze both internal and external audiences. I talk to everyone; I listen. I learn about the business’s culture and communication styles; every brand has its unique voice.
It isn’t easy to engage external audiences. It is not always easy to find the right angle. It takes testing—many trials and errors. On the other hand, I find it troubling when the internal audiences, who stand to benefit the most, fail to take part in their company’s marketing and communications efforts.
In today’s market, engaging with your company’s content online should be a given for most employees and employers.
If you are not buying into the brand you’re selling, why would anyone else do it? You are invading the customer’s personal space; however, you don’t want it in your own space.
It is always a refreshing experience working with a team consisting of believers, the ones who show full dedication and commitment to their own work and products. It is more than a job. It is a passion. They are the ones providing ideas for content and different perspectives.
Believe me when I tell you this, your audience will know!
