Professional Profile
Culture Sensitive, Culture Aware, and Inclusive Communicator!
Adaptable and detail-oriented communications professional with a Master of Arts in Political Science and more than 15 years of experience with traditional and digital communications. Skilled with working independently and collaboratively on international teams of colleagues and stakeholders to create and implement comprehensive digital communications strategies, programs, and tools, including the use of social media platforms and digital media analytics. Proven record of managing multiple clients and projects while understanding complex policy and political issues and developing clear, concise, and persuasive messages.
Programme Design and Management
- Offering guidance ensuring the effective integration of digital into communication campaign design and the wider communication strategies.
- Identifying opportunities for digital content testing, implementing activities to evaluate and understand audience behavior and engagement.
- Devising Policy brief for communications work flow.
Representation, Policy Advice, Knowledge and Expertise Exchange
- Creating, curating, re-purposing, and delivering a wide variety of engaging content for digital channels, targeting a variety of key audiences, including the general public.
- Developing integrated and coherent approaches to communications across online and traditional channels.
- Building capacity and internal knowledge on digital best practices, with a focus on development and audience engagement.
Writing
- Op-eds
- Press Releases
- Web story writing!
- Script writing and development
- Speech writing
2021-2022
Meta (Facebook)
Enterprise Data Protection Program- Communications Manager
- Established and built the program’s internal voice and narrative by partnering with internal stakeholders and leaders to create engaging digital content
- Advised enterprise data protection program in planning and managing communications to promote security and privacy initiatives. including internal rebranding efforts.
- Guided storytelling efforts for multiple key projects by developing compelling marketing content and campaigns to create buy-in from employees to support new initiatives
- Planned and managed communications to promote Security and Privacy initiatives across the company
- Developed and rolled-out a program to track results and measure success within internal comms
2019-2021
UNFPA- Arab States Regional Office
Regional Digital Communications Manager
- Orchestrated digital communication strategy in 16 offices across 20 Arab states, accelerating innovative campaigns such as #awomanevenhere, to foster donor relations and fund mobilization
- Managed communication staff in 16 offices, consultants, contractors, and vendors.
- Launched Digital Goodwill Ambassadors, Mariam and Nora, by composing scripts and character development to address adolescent girls’ issues in the Arab region, including childing marriage
- Created, edited, repurposed, and delivered engaging content for digital channels, targeting key audiences to increase web traffic by 234% and social media followers by 400%
- Cultivated understanding through the authoring of press releases, Op-Eds, web stories, and video scripts covering complex issues and policies to build a global branding for Covid-19 response
- Worked closely with Public Communications counterparts in Country Offices and Headquarter to develop an integrated and coherent approach to communications and activities across online and traditional channels
2017-2019
Happy Miles Media
Digital Marketing and Communications Director
- Created modern narratives with compelling content development through a comprehensive mix of modern formats and content to drive actionable behavior
- Collaborated with sales leadership and partnered cross functionally across marketing and other organizations to build a strategic communications plan to generate measurable business results
- Managed the development, delivery, and execution of customized digital marketing efforts for clients that address best practices, social media, branding, and content creation for multicultural audiences
- Recommended and implemented new ideas and innovations to improve each digital channel reducing in enhanced customer account performance
- Provided insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
- Led campaigns collaboration with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence, and voice
Strategic Communications
Narrative Development
Management and Development
2005-2017
United Nations
Public Information Officer
- Fostered working relationships with the office of two Secretary Generals to produce insightful and relevant content for web pages and social media engagement
- Partnered in the development of the Secretariat’s Arabic social media outlets to expand collaboration and cooperation within the Arabic world for the critical mission of the United Nations
- Curated and created content for social media accounts and the United Nations Official Website across 18 subpages, covering critical issues in both Arabic and English, to promote work of the organization
- Coordinated with UN TV and Radio to create subtitled/translated video and audio content for Arab audiences
- Identified key contacts/constituencies and opportunities for strategic partnerships to facilitate communication efforts and maintain working relationships
Education
Under Graduate
City College of New York
BACHELOR OF ARTS
Graduate
Long Island University
MASTER OF ARTS
Certificates
Various
Licenses & Certifications
Work Highlights
Mariam
An animated character who is a brand digital ambassador; speaking in a non-technical terms to reach various audiences.
Writing Sample: A Decade of Action: Adolescent girls’ power!
Target Audiences: Adolescent girls and women in the Arab Region, donors, and implementing partners.
Contribution: Creative director, character design, character development, narrative development, storyboard development, research, script writing, web writing, social media content creation, media kit writing, preparing talking points for senior officials.
A Woman Even Here
‘A Women Even Here’ campaign: A global individual giving campaign bringing attention to the struggles of girls and women in humanitarian settings. The project included shooting footage in 6 different countries for a documentary, collaboration with web developers to create a dedicated campaign page, writing website content, and creating social media material. The finished product aired on France24 for six weeks, in celebration of International Women’s Day 2020.
- I joined this project as a creative director overseeing the production, working with diverse constituents, and writing compelling content for digital platforms addressing different audiences.
- Target Audiences: public, implementing partners, media, donors, and member states.
- Contribution: Art director, storyboard creation, web content writing, social media content creation, editing, analysis, and responding to press inquiries.